The purpose of ISO/IEC 27701 is to help organizations establish, implement, maintain, and continually improve a privacy framework that aligns with applicable privacy laws and regulations. It provides guidance on the protection of personally identifiable information (PII) and other privacy-related information.

ISO/IEC 27701 outlines a set of controls and processes that organizations can adopt to manage privacy risks effectively. Some of the key areas covered by the standard include:

• Privacy risk management: Establishing a systematic approach to identify, assess, and manage privacy risks associated with the processing of PII.
  
  
• Privacy by design: Integrating privacy requirements and considerations into the design and development of products, services, systems, and processes.
  
  
• Legal and regulatory compliance: Ensuring compliance with relevant privacy laws, regulations, and contractual obligations.
  
  
• Data subject rights: Implementing mechanisms to address data subject rights, such as access, rectification, erasure, and objection.
  
  
• Incident management and breach notification: Establishing procedures for handling and responding to privacy incidents, including breach notification obligations. If you're using a cloud provider, you need to have a well-documented incident response program in place for AWS, Microsoft Azure, GCP, or some other type of environment.
  
  
• Supplier and third-party management: Assessing and managing the privacy risks associated with the use of suppliers and third parties who process PII on behalf of the organization. This is achieved by implementing a Third-Party Risk Management (TPRM) program.

By implementing ISO/IEC 27701, organizations can demonstrate their commitment to privacy management and build trust with stakeholders, including customers, partners, and regulatory authorities. It provides a framework for organizations to establish a comprehensive privacy management system and ensures that privacy considerations are embedded throughout their operations.